Anita Spycher

Anita Spycher is an accomplished Chief Marketing and Communication Officer at TopPharm since January 2018, with a strong focus on the transformation and digitalization of marketing services for 125 pharmacies. Key achievements include the development and rollout of digital and smart signage, a new customer magazine, a comprehensive brand strategy, and enhancements in public relations and professional communication. Prior experience includes significant roles in innovation and project management at Sanitas Krankenversicherung and Helsana Versicherungen AG, specializing in eHealth and market offerings. Anita has a diverse background spanning consulting and project leadership in eHealth across various companies, along with foundational roles in administration and customer service. Educational qualifications include a CAS in Applied Psychology, a Master's in Business Consulting, and a Bachelor's in Business Administration.