Federico Fernandez-Ayala Novo

Federico Fernandez-Ayala Novo is a seasoned professional with extensive experience in product management and sales within the construction equipment industry. Currently serving as Sr. Product Manager - GME at Bobcat EMEA since October 2023, Federico has also held the position of EMEA Sales Manager for the International Siteworks Business at The Toro Company since July 2014, where substantial contributions include establishing the business in Europe and developing market strategies. Previous roles include Director of Compact Equipment at Wacker Neuson S.A., Area Sales Manager for Spain and Portugal at Neuson Baumaschinen GmbH, Key Account Manager at Draka Holding N.V., and Managing Director at Orfebre S.A. Federico holds an International MBA from Vlerick Business School and a University Degree in Business Administration from Universidad de Alcala de Henares.