Darren Cox

President and CEO of Millennial Esports, Cox is a motor industry innovator with more than 20 years experience. His previous success with Nissan and Sony in delivering GT Academy paved the way for esports within the racing game genre. Cox and the team at IDEAS+CARS launched the innovative World’s Fastest Gamer program in 2017 which was aired on global networks including ESPN. The British-born Cox took a leadership role for Millennial Esports as President and CEO in April, 2019.