Yanique McAlpin

Yanique McAlpin is an accomplished digital marketing and e-commerce professional with extensive experience in managing online business operations. Since April 2019, Yanique has excelled as the Digital Marketing and E-commerce Manager at Tortuga Rum Cakes, where responsibilities include the development and management of eCommerce channels and the successful migration of the company’s website to BigCommerce. Prior to this role, from February 2015 to April 2018, Yanique served as the Digital Media Manager for Trend Media Group, overseeing digital activities for Digicel across 31 markets, while planning and coordinating comprehensive digital marketing campaigns. Earlier in 2014, Yanique worked as a Marketing and Sales Executive at RJR Communications Group, focusing on advertising strategies and market research. Yanique is currently pursuing a Master's degree in Global Management at Royal Roads University, having previously earned a Bachelor of Science in Marketing from The University of the West Indies, Mona.