Renata Persona Heszki

Renata Persona Heszki has extensive experience in marketing and management roles. Renata is currently the Head of Marketing at TotalPass Brasil since April 2023. Prior to this, they worked at Banco Next from October 2021 to April 2023 as the Manager of Marketing - Marketplace Strategy and Operations. In this role, Renata was responsible for creating marketing strategies, collaborating with cross-functional teams, and gathering consumer insights.

From December 2019 to October 2021, Renata served as the Manager of Marketing B2B at OLX Brasil. Renata coordinated various customer acquisition campaigns, implemented monetization and retention initiatives, and launched the B2B loyalty program, O Clube OLX.

Renata's earlier experience includes working at Volkswagen Caminhões e Ônibus. From January to December 2019, they were the Senior Marketing Analyst - Advertising and Branding, responsible for product launches, retail campaigns, and media planning. Prior to this, Renata held the role of Senior Marketing Analyst - Promotion and Brand Experience from January 2011 to December 2018. In this position, they managed brand activations, coordinated events and conventions, and administered the department's budget.

Before joining Volkswagen, Renata worked as an Export Analyst from May 2004 to December 2010. In this role, they focused on truck and bus sales in African and Middle Eastern countries, conducting market research, enhancing brand image, and organizing promotional events and international fairs.

Overall, Renata Persona Heszki has a strong background in marketing strategy, brand management, and team leadership across diverse industries.

Renata Persona Heszki completed their education in a chronological order. Renata first pursued their undergraduate studies at Pontifícia Universidade Católica de São Paulo from 2001 to 2005, where they obtained a degree in International Relations.

Afterward, they enrolled at FGV - Fundação Getulio Vargas for an MBA in International Marketing, which they completed between 2006 and 2007. Renata'spostgraduate studies continued at FGV in 2008, where they completed an extension program in Strategic Planning.