Alyssa Root

Alyssa Root, MS, is an accomplished marketing professional with extensive experience in marketing operations and automation. Currently serving as the Senior Marketing Operations Manager at Totara since June 2022, Alyssa maintains data quality in HubSpot and manages the implementation of HubSpot Sales Hub. Previous roles include Digital Marketing Developer at Nasuni, where Alyssa focused on lead nurturing campaigns and data integrity between HubSpot and Salesforce, and Digital Marketing Specialist at the Rhode Island Student Loan Authority, where strategic marketing initiatives were developed. Alyssa holds a Master of Science in Innovation and Strategic Management and a Bachelor of Arts in Graphic Design from Salve Regina University, alongside study at the University of the Sunshine Coast.