Heather Sinclair Alves

Heather Sinclair Alves is an accomplished marketing professional with extensive experience in strategic marketing and brand development across various industries. Currently serving as the Marketing Director at TOTE Group since February 2022, Alves oversees marketing strategies and executes business plans across the company's subsidiaries, focusing on corporate giving, environmental certifications, and marketing communications. Previously, as the Director of Marketing at TOTE Maritime, Alves was responsible for internal and external communications, market research, and campaign implementation, fostering relationships with stakeholders. With a strong track record at The Doyle Group, IMG, and Hasbro, Alves has consistently achieved significant growth and developed successful marketing strategies. Alves holds a BA in Communications with a focus on Advertising and Public Relations from the University of Central Florida.