Alfredo Laguía

Alfredo Laguía is an accomplished entrepreneur and strategist with extensive experience in digital design and technology. As the Founder of Fred's Cycling Obsession, Alfredo has transformed the cycling sector in Spain through a successful podcast and YouTube series on global cycling adventures. At Muga Mushin Strategic Design, Alfredo focuses on digital strategy and business development for digital products. Additionally, Alfredo co-founded and leads Toteemi, a game for athletes. Previous roles include founding partner and strategy advisor at Dokomo Motors and Wave, as well as CEO and CCO at Why Not Challenge. Alfredo has held prominent positions in leading advertising agencies such as Leo Burnett Group and Arc Worldwide, where responsibilities included digitizing processes and managing technology development. Alfredo's education includes multiple master's degrees in computer programming and marketing, complemented by self-directed learning in computer engineering.