Keith A. Lamar

VP New Business Development at Totem

Keith A. Lamar, Sr. has a diverse work experience spanning over several years. Keith A. is currently the VP of New Business Development at Totem since December 2019. Before that, they founded and directed Purpose Driven DADS, an organization focused on increasing father involvement in schools, from 2015 onwards. In this role, they successfully organized events, developed advertising campaigns, and established relationships with media and community partners.

Prior to Purpose Driven DADS, Keith founded and owned The Performing Arts and Life Skills Academy of Georgia (P.A.L.S.) starting in 2005. Additionally, they served as a Civic Leader for Georgia PTA, where they held the position of District Leader for District 11 from 2011 to 2016. During this time, they emphasized teamwork and prioritizing students' needs.

Keith's earlier career includes founding and owning SLA Inc, a company that provided janitorial and additional services to clients such as law firms, FedEx, and Michelin Tires. In 11 years, SLA experienced significant growth in revenue and workforce before being sold in 2009. Keith A. was also a Sales Manager for Mutual of Omaha Employee Benefits, achieving great sales results and earning the Salesperson of the Year award in 1996.

Overall, Keith A. Lamar, Sr. possesses a wealth of experience in various industries, demonstrating their leadership, entrepreneurial skills, and dedication to improving education and father involvement in the community.

Keith A. Lamar, Sr. earned a Bachelor's Degree in Public Relations & Marketing from Morehouse College from 1979 to 1983.

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