Shay Assaraf

Shay Assaraf is currently serving as Fractional Chief Marketing Officer at Totogi since February 2024 and is a member of the CMO Council since May 2022. Previously, Shay held the position of Chief Marketing Officer at Gentrack Ltd from December 2022 to December 2023, where responsibilities included defining marketing strategy and transitioning the team’s focus to growth. Prior experience includes serving as Chief Marketing Officer at Sapiens and Optiva Inc., where Shay led significant marketing initiatives and team expansions. Earlier roles at Amdocs and Pontis involved leading marketing strategy development and managing large teams, contributing to revenue growth and customer success. Shay's career began after military service as an officer in the IDF, followed by roles in legal and product management. Education includes a BA in Multidisciplinary Studies and an LLB in Law from The Hebrew University of Jerusalem.