Isabelle Lafreniere

Isabelle Lafreniere is an experienced professional in communications and media strategy, currently serving as Directrice de groupe and Superviseure média at Touché! since May 2017, while also working as Stratège 360 à la pige. In addition, Isabelle is the founder and communications strategist at La Trace. Prior to these roles, Isabelle held several strategic positions, including Stratège 360 à la pige at Cossette Media and Directrice comptes nationaux at Communications Voir. With a solid background that began as an Acheteur imprimé at Mediavision, Isabelle's expertise spans multiple aspects of media planning and communications over a career that started in 1998. Isabelle Lafreniere holds an ASP in Sommelier from École des métiers de la restauration et du tourisme de Montréal, completed in 2016.