Beatriz Rusczyk Cunha

Beatriz Rusczyk Cunha has been working in the field of product management since 2012. In 2012, they began their career as a Marketing Intern at Budha Khe Rhi Brasil. In 2009, they were an Intern at Banrisul. From 2013 to 2020, they worked at Lojas Renner S.A. in a variety of roles, including Product Manager, Product Analyst Co-Branded Cards, CRM Marketing Analyst, CRM Marketing Assistant, and CRM Marketing Intern. In 2020, they became a Product Manager at Zup Innovation. Most recently, in 2021, they joined TouchNote as a Senior Product Manager. At TouchNote, they focused on B2C Activation & Acquisition, developed a new membership subscription, increased new user conversion rate by improving the onboarding flow, delivered experiments with a growth hacking mindset, conducted user-centred product discovery, and managed end-to-end product development in a full stack squad.

Beatriz Rusczyk Cunha completed a Post Graduation in Engineering Economics at the Federal University of Rio Grande do Sul from 2017 to 2018. From 2009 to 2014, they received a Bachelor of Business Administration in Marketing Management from the same university. In 2011, they also attended KEDGE Business School for a Bachelor of Business Administration in Marketing Management.