Wei-Lin Hum

Wei-Lin Hum is a seasoned public relations and social media marketing professional with extensive experience in the tourism and beauty sectors. Currently serving as a Senior Public Relations Executive for Southeast Asia & Taiwan at Tourism New Zealand since August 2017, Wei-Lin Hum specializes in consumer communications, integrated campaigns, and social media marketing, notably leading influencer and event marketing initiatives. Previously, as a Global Social Media Marketing Specialist, Wei-Lin Hum managed Tourism New Zealand’s global social channels and successfully launched the 100% Pure New Zealand TikTok channel. Wei-Lin Hum’s prior roles include PR & Digital Assistant Manager at L'Oréal, overseeing public relations for key skincare and makeup brands, and PR Account Executive at Text100, where media exposure and client relations were expertly handled. Wei-Lin Hum holds a Bachelor of Arts degree in Communications and International Studies from Monash University.