Jill Balis is the Chief Growth Officer at Tovala. Prior to Tovala, they were the Chief Marketing Officer at Groupon from January 2021 to March 2022. In this role, Jill oversaw all global consumer marketing including brand, performance marketing, customer growth, and merchandising.
Before Groupon, Jill was the Chief Marketing Officer at The Grommet from January 2016 to December 2019. The Grommet is a product discovery platform for new-to-market consumer products from small businesses, entrepreneurs, and inventors. Jill was responsible for all marketing activities including brand, customer acquisition, CRM, PR, and content development, as well as customer support.
Prior to The Grommet, Jill was the SVP Marketing at PillPack from January 2015 to December 2015. Before PillPack, Jill was the SVP, Marketing at RetailMeNot, Inc. from January 2011 to December 2015. In this role, Jill was responsible for all marketing activities for the company, including brand management, customer acquisition, CRM, PR, and content development.
Before RetailMeNot, Inc., Jill was the EVP/Managing Director - SMG Search at Starcom MediaVest Group from January 2008 to December 2011. In this role, Jill oversaw all search engine marketing for the company.
Jill Balis graduated from the University of Pennsylvania with a bachelor's degree in political science. Jill then went on to get their MBA from Northwestern University's Kellogg School of Management, with a focus in marketing, strategy, and technology.
They are on a team with Bryan Wilcox - Co-founder, CTO, Peggy Fillis - General Manager, West Coast, and Natalie Coleman - Chief People Officer. Jill Balis reports to David Rabie, Co-founder, CEO.
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