Joan Lawrence

Joan Lawrence, senior vice president of standards & regulatory affairs, manages product safety programs encompassing the development of safety standards as well as industry and consumer safety education. Her experience and leadership span a broad range of issues from product safety and quality to environmental and other corporate social responsibility initiatives.

Lawrence serves as The Toy Association’s toy safety spokesperson. Her advice on toy safety and standards appears across all forms of media globally. She is positioned as the Toy Safety Mom on the Association’s PlaySafe.org consumer-facing website. Lawrence’s toy safety content educates caregivers on how to choose age-appropriate toys.

Lawrence chairs the ASTM subcommittee on Toy Safety, which is responsible for the continuing development of toy safety standard ASTM F963. She is a board member and former president of the International Consumer Product Health and Safety Organization (ICPHSO) and serves as executive administrator of the International Council of Toy Industries (ICTI), a group of 21 toy associations from around the world.