Zack Highley

Zack Highley, MBA, currently serves as Senior Account Manager at TPG since May 2023, after previously holding the position of Account Manager for KHSAA. Prior experience includes a role at Morehead State University from August 2017 to May 2023, where responsibilities as a Virtual Recruitment Specialist and Marketing and Fan Engagement Coordinator encompassed planning marketing campaigns, developing revenue-generating initiatives, rebranding projects, and leading a marketing intern team. Earlier, Highley was an Athletic Marketing Student Associate at Morehead State University, engaging with fans and enhancing event experiences. From July 2015 to June 2021, Highley worked as Sales and Marketing Assistant Manager at Highley Tire and Wheel, focusing on customer loyalty, strategic business connections, and inventory analysis. Educational credentials include a Master of Business Administration and a Bachelor of Business Administration in Marketing, both from Morehead State University.