James Benum

James Benum is a seasoned executive with extensive experience in product management and strategy across multiple industries. Currently serving as Chief Product Officer at TrackTik since June 2021, James leads the product team to drive growth initiatives. As a founder of Sideroad Advisory, James assists seed and series A+ companies in developing and implementing effective growth strategies. Prior roles include Senior Vice President of Strategy & Innovation and Senior Vice President of Product at Q4, where James played a critical role in strategic planning and product development. Other notable positions include Head of Product & Channels at McKinsey Solutions and Vice President of Product & Channels at PriceMetrix, along with various leadership roles at IBM Canada, Unify, divine Inc., and Oracle Corporation. James holds a Master’s Degree in Management Analytics from Queen's University and several accounting designations, including CPA and CMA. An educational background in management economics and European management complements James's extensive professional expertise.