Katie Barth

Katie Barth is an experienced marketing and digital product leader with a diverse background spanning over a decade in various high-profile companies. Currently serving as IT Marketing Delivery Lead at Tractor Supply Company since October 2023, Katie previously held significant roles at adidas, including Senior Product Owner and Senior Manager of the Digital Workplace. Notable achievements include managing a $7MM media budget at OPI Products, Inc. resulting in a 25% increase in media impressions, as well as leading digital marketing initiatives for major film properties at companies such as Sony Pictures Interactive and Disney Interactive. Katie holds an MBA from the University of Southern California and a Bachelor of Arts in Communications with a focus on Digital Media from California State University-Sacramento.