Erik Adair

Erik Adair is an experienced consultant currently serving as an Associate Consultant at Trade Horizons Limited, focusing on market entry strategies for companies aiming to expand into new geographic markets. Previously, Erik worked as a Business Advisor at Asia Market Entry, leveraging expertise to support technology companies' growth in Asia. Erik's significant leadership role as Director of Channel Growth at DiCentral involved overseeing SaaS channel sales in the APAC region, while earlier positions included Market Development Manager at Poseidon Supply, Interim Executive Director at the British Chamber of Commerce Vietnam, and Vice President at the Washington Council on International Trade. Erik's academic background includes a B.A. in Political Science and International Relations from the University of Washington and an M.A. in International Business and Asia Pacific Studies from the University of Leeds.