Hayley Soffe

Hayley Soffe is an accomplished Senior Graphic Designer currently working at IAB since September 2020, and also serves as a Freelance Creative Designer through Hayley Soffe integrated Design since January 2013. With additional roles as a Senior Designer for Trafalgar Travel and a Pitch Presentation Designer at Omnicom Media Group, UK, Hayley demonstrates a strong background in graphic design and presentation formatting. Previous experience includes leadership positions as Creative Director at Bold Horizon Marketing and Senior Designer/Art Director at Frukt, contributing to brand guidelines for tobacco-related festivals. Hayley's wide-ranging expertise encompasses print, web, and experiential design, with a notable stint as Studio Manager at GMR Marketing during the Olympics. An education foundation includes a Certificate in Office Studies and Technology from Wintec, complementing skills in the creative sector.