John Alexander

John Alexander is an experienced marketing technology professional currently serving as the Senior Director of Marketing Technology at TransUnion since March 2019, with previous roles including Principal Marketing Technology and Senior Manager of Marketing Operations. Prior experience at BT spanned over a decade, where John held titles such as Senior Data & Automation Manager for Global Services, contributing to the development of a Lead Scoring model and the management of contact data within the Oracle Marketing Cloud system. John also worked as a Marketing Operations Data Manager and Business Improvement Specialist, utilizing statistical process control methodologies to enhance process efficiency and deliver impactful reporting. John holds a BSc in Software Engineering from Sheffield Hallam University, awarded in 2005, complemented by foundational education at Sprowston High School.