Krisna Wardana

Krisna Wardana is a seasoned professional in performance marketing and digital analytics, currently serving as a Senior Performance Marketing Analyst at Traveloka since March 2021. Notable achievements include enhancing ad performance through systematic A/B testing and significantly reducing analysis time by optimizing Google Sheets. Previous experience encompasses roles as a Senior Digital Marketing Analyst at Pegipegi, where Krisna executed comprehensive campaign evaluations and structured Google Ads accounts, and as a founder of WRDN, an online media platform for fashion content. Krisna's career also includes entrepreneurial ventures in photography and culinary businesses, along with a foundational internship at LYKE, focusing on customer behavior analysis. Educationally, Krisna holds a Bachelor's degree in Mining and Mineral Engineering from Institut Teknologi Bandung.