Viktoriya Golovneva

Senior Marketing Analyst at Travelpayouts

Viktoriya Golovneva has a diverse work experience in marketing and analytics. Viktoriya started their career in 2017 as a Project Manager at the Moscow Institute of Physics and Technology (MIPT). In this role, they managed projects from August 2017 to March 2018.

After that, they joined Acronis as a PR/Marketing Manager. Viktoriya'sresponsibilities included creating and promoting a positive image of Acronis in the media. Viktoriya worked in this position from December 2017 to August 2018.

Later, Viktoriya joined ManyChat, a chatbot automation platform, in 2018 as a Data Analyst. In this role, they improved the effectiveness of marketing campaigns by integrating with Facebook and Google ads managers, resulting in a 5% increase in ROI. Viktoriya also developed Tableau templates to enhance ManyChat's business intelligence reporting function. Viktoriya worked as a Data Analyst at ManyChat until September 2020.

In September 2020, they were promoted to the role of Growth Analytics Lead at ManyChat, where they led a team of six analysts. Viktoriya'sresponsibilities included overseeing the analytical team and driving growth strategies. Viktoriya held this position until November 2022.

Currently, Viktoriya is working at Travelpayouts as a Marketing Analyst. Viktoriya'srole involves building a marketing reporting system. Viktoriya started at Travelpayouts in January 2023 and continues to work there.

From 2017 to 2022, Viktoriya Golovneva pursued a Bachelor of Arts degree in Physics at Moscow Institute of Physics and Technology (State University) (MIPT). No specific field of study beyond physics is mentioned.

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