Mac Canali

Mac Canali has extensive work experience in marketing and sales roles. They have held various positions in different companies, showcasing their expertise in digital marketing, business development, and communications.

Starting in 2007, Canali worked as a Marketing Coordinator at SMI/Alcott, where they coordinated research projects and conducted exploratory research. They then moved on to The Visual Pak Companies in 2009 as an Associate Marketing Manager, where they implemented and monitored online, direct mail, and print advertising.

In 2010, Canali joined Bernstein Global Wealth Management as a Team Leader and Marketing Coordinator. They played a crucial role in developing the company's growth strategy, organizing marketing events, and creating communication documents.

From 2013 to 2017, Canali worked at DeLaval, initially as a Marketing Project Coordinator and later as a Marketing and Communications Manager. They developed marketing strategies to drive sales revenue and provided support for product launches. At the same time, they pioneered and implemented the company's social media strategy.

In 2017, Canali became a Digital Marketing Manager at Tronair Inc., where they collaborated with various teams to develop and execute marketing and communication strategies. They successfully increased website traffic, generated online quotes, and contributed to overall sales growth.

In 2019, Canali joined Rauland, a division of AMETEK, Inc., as a Sr. Manager of Digital Programs. They focused on creating and monitoring content on various platforms, including the corporate website, blog, email campaigns, and social media.

In 2020, Canali transitioned to Waterline Renewal Technologies (WRT) as a Director of Marketing and Communications. They developed and monitored the corporate marketing and communication strategy and oversaw marketing initiatives for various business units.

In 2021, Canali held multiple Vice President roles in different companies, including Real Time Marketing, Trenchless Marketing, Inc., and NoDig - Trenchless Information Center. In these positions, they focused on sales, business development, and marketing in their respective industries.

Overall, Canali's work experience demonstrates their expertise in marketing strategy, digital marketing, sales, and business development across various industries and companies.

Mac Canali attended the University of Illinois Chicago from 2002 to 2007, where they obtained a Bachelor of Science (B.S.) degree in Marketing.