Erick Smet

Erick Smet is an experienced professional who has worked as a Content Director at TrendWatching since November 2020. With a background in trend research and concept creation, Erick has been instrumental in developing new content products, identifying business opportunities, and delivering bespoke projects for strategic clients. Prior to their current role, Erick served as the Trend Director at MARE Amsterdam from January 2016 to December 2020, where Erick led the trend department, curated content, and facilitated innovation trajectories. Throughout their career, Erick has worked with a diverse portfolio of clients, including Google, UNICEF, The Coca-Cola Company, PepsiCo, and Mastercard.