Brooke Rivers

Brooke Rivers is an experienced media strategist currently working at The Richards Group since June 2015, where responsibilities include developing media strategies, managing a team of specialists, and presenting plans and analytics to clients across various channels. Prior experience includes roles as Supervisor of Media Strategy at Initiative, focusing on campaigns for the FDA and Merck, and as Media Planner at FCB Global, where skills in digital and offline campaign execution were honed. Early career roles included planning and search media internships, where contributions supported campaign development and consumer research. A graduate of The University of Texas at Austin with a B.S. in Advertising, Brooke is also passionate about diversity and inclusion, having initiated training programs and coordinated university recruitment efforts.