Yen Ching Chu

Yen Ching Chu, also known as Cindy, is an experienced marketing professional currently serving as Market Director at Trip.com Group since April 2023, where responsibilities include developing marketing strategies and driving customer engagement. Prior experience encompasses roles such as Senior Market Manager and Senior Program Management Manager at Agoda, focusing on revenue growth and strategic direction for North Asia. Cindy has also held positions in customer marketing at Diageo, category planning at Mondelēz International, key account management at Kimberly-Clark, and integrated business planning at Procter & Gamble, demonstrating a strong track record in driving sales, market strategy, and client relationships across various industries.