Sigit A.

Sigit A. is a seasoned design professional with extensive experience in product design and user experience across various sectors, including travel, fintech, and e-commerce. Currently serving as a Senior Manager of Product Design at Tripadvisor since June 2021, Sigit A. oversees the experience aspects of Vacation Rentals and Flights, driving user insight-informed roadmap strategies and implementing iterative improvements. Prior roles include Principal Product Designer at Shopify, where Sigit A. contributed to international growth initiatives in APAC, and a Senior Manager and Lead Product Designer at Expedia Group, managing design teams for Vrbo. Sigit A. also has experience as a User Experience Consultant at KaryaKarsa, a fintech User Experience Manager at Wobe, and various design and product management roles at Ice House and DBS Bank. With a Master’s degree in Digital Media and a Bachelor's in Visual Communication Design from Institut Teknologi Bandung, Sigit A. combines strong academic foundations with practical expertise in enhancing user experiences.