Jessalyn Liu

Jessalyn Liu is an experienced Senior Campaign Manager at TripleLift, where responsibilities include creating client tags, analyzing publisher inventory, and optimizing campaigns to meet key performance indicators. Prior roles at Mogo Interactive involved managing campaign performance and delivering insights through data analysis and reporting tools. Jessalyn has also served as a Consulting Intern at Xelay Acumen, focused on biotech growth strategies, and held leadership positions in organizations such as Kappa Phi Lambda Sorority, Inc. and Spoon University. With a Bachelor's degree in Advertising and Business from The University of Texas at Austin, Jessalyn demonstrates a strong background in marketing, analytics, and client relations.