Matthias Borchert

Head Of Digital Analytics at TRKKN

Matthias Borchert has a diverse work experience spanning several roles and companies. Matthias began as a Dualer Student at Otto (GmbH & Co KG) in October 2008 and ended in March 2012. Following this, they worked as an SEO-Manager at Otto from April 2012 to March 2014. In April 2011, they briefly worked as an SEO-Projektmanager at Crate and Barrel. In October 2015, they joined Montblanc as a Web Analytics Manager, a role they held until March 2016. Currently, Matthias works at Trakken. Matthias started as a Consultant Digital Analytics in May 2016, became a Senior Consultant in January 2019, then advanced to Team Lead in May 2021. Since September 2022, Matthias holds the position of Head of Digital Analytics at Trakken.

Matthias Borchert obtained their Bachelor of Applied Science degree in Wirtschaftsinformatik from Fachhochschule Nordakademie Elmshorn between 2008 and 2012. Matthias then pursued further education at Fachhochschule Wedel, where they earned a Master's degree in E-Commerce from 2014 to 2016.

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