Michael Ulrich

Michael Ulrich has a diverse work experience spanning various roles in the digital analytics and marketing field. Michael is currently the Head of Digital Analytics, North America at TRKKN, where they focus on improving attribution through server-side and building a first party data strategy. Prior to this, they served as the Director of Analytics Engineering at Drumline and Quadratic, where they developed tools to simplify solutions and was a tracking thought leader. Michael also worked as the Director of Analytics Engineering | Digital Intelligence at Wpromote. Michael has expertise in public speaking, as demonstrated by their role at State of Search in 2018. Michael has also held positions at Standing Dog Interactive, ReachLocal, Evolution Properties, Magic Logix, The Ward Group, and FOX 4. Overall, Michael Ulrich's work experience showcases their skills and knowledge in digital analytics, tracking, and marketing technologies.

Michael Ulrich attended Southwestern Adventist University from 2008 to 2010, where they obtained a Bachelor of Science degree in Communication (Radio, Television, and Film). In terms of additional certifications, they obtained the Tealium iQ Advanced User Certification, Tealium iQ Basic User Certification, and Tealium iQ Technical User Certification from Tealium in April 2020. Michael also received the Google Analytics certification from Google in December 2019. There is no information available regarding the completion date of the Google Tag Manager Fundamentals certification.