Paul Cocker

Paul Cocker is the CEO and co-founder of True. Paul has over 20 years of experience in the ecommerce and retail industries. Prior to True, they were a director at hush homewear ltd, Soulfresh, Zwift, and Frugi. Paul also has experience as a non-executive director at The Cotswold Company and Ribble Cycles. In addition, they were the director of Tyres on the Drive Limited from November 2014 to January 2018. Paul Cocker is an expert in online retail and has a proven track record of successful businesses.

Paul Cocker graduated with a Bachelor of Science in Mathematics with Business & Management from The University of Manchester.

Some direct reports include Will Pearson - Managing Director, Investment & CFO, Mike Tattersall - Managing Director, Innovation & CCO, and Serena McCutcheon - Head of People & Operations.