Bonnie Ketcheson

Bonnie Ketcheson serves as the Investment Director at True Media since August 2018, following a brief tenure as Trading Manager at Wavemaker. With extensive experience in broadcast media negotiations and management, Bonnie held the position of Manager, Broadcast Partnerships at Initiative from July 2015 to April 2018, overseeing a multi-million dollar media budget and leading a team while securing key partnerships and media placements for significant clients including RBC and Amazon. Prior roles included Broadcast Supervisor at OMD Worldwide and Zenith Optimedia, managing substantial broadcast campaigns and achieving notable success in securing media placements and building strong client relationships. Bonnie's early career began at Mediacom Canada, focusing on radio and television promotions. Bonnie's educational background includes a course at BrainStation in 2018.