Gina Burke

Manager, Strategic Growth & Optimization at TMB

Gina Burke has over a decade of experience in digital project and product management, primarily focusing on strategic growth and optimization at Trusted Media Brands, Inc. since January 2016. In this role, Gina launched A/B testing processes and established a culture of experimentation, significantly enhancing user experience across high-traffic websites. Previous positions include Digital Project Manager, where comprehensive project planning and stakeholder coordination were key responsibilities, and Digital Product Manager, overseeing web product development aligned with organizational priorities. Gina's background also includes roles at Minacs Marketing Solutions and The Dieringer Research Group, with a solid foundation in Agile methodologies and cross-functional collaboration. Gina holds a BBA in International Business and Language Area Studies & French from St. Norbert College, complemented by education at IÉSEG School of Management and Université catholique de Lille.

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