Kaelyn Castillo

Kaelyn Castillo, MBA, has a diverse work experience in various marketing and management roles. Kaelyn is currently working as a Growth Marketing Manager at Tubi, where they project manages the creation and deployment of advertising creatives across multiple platforms. Kaelyn analyzes platform performance and collaborates with cross-functional teams to support international promotion and user growth.

Prior to joining Tubi, Kaelyn worked as a Demand Marketing Manager at 24 Hour Home Care. In this role, they managed Google PPC ads to increase internet-based referrals and caregiver website applications. Kaelyn also oversaw website development and implemented an SMS system for client communication.

Before that, Kaelyn worked at Optimized Attorney as a Senior Account Manager, where they served as the main point of contact for clients and constructed monthly reports on client search rankings and website traffic. Kaelyn also worked as a CRM & Marketing Specialist, training clients on CRM/LMA systems and developing email and SMS campaigns. Additionally, they gained experience as a Digital Marketing SEO & Online Marketing Intern, overseeing client Google My Business pages and creating content for client newsletters.

Kaelyn also had a role as a Project Management Specialist at the Association of Entrepreneurial Attorneys, where they coordinated conferences, produced marketing materials, and managed website development.

Early in their career, they worked as the Director Of Sales Marketing at Rings Prevent Wrecks, where they promoted the organization and led marketing initiatives.

Through their roles, Kaelyn has demonstrated their expertise in project management, marketing strategy, data analysis, and cross-functional collaboration.

Kaelyn Castillo holds a Master of Business Administration (MBA) degree in Entrepreneurship/Entrepreneurial Studies from California State University, Long Beach. Prior to their MBA, they completed their Bachelor of Business Administration (BBA) degree in Business Administration and Management, General from the University of La Verne. In terms of additional certifications, they have obtained the following: Excel PivotTable Quick Tips from LinkedIn in April 2022, Agile Development Practices from Lynda.com in April 2019, Google Ads Fundamentals and Google Analytics Individual Qualification from Google in June 2019. Kaelyn also has a certification in Pay Per Click (PPC) Foundation, although the exact details of its acquisition are not provided.