James Godfrey

James Godfrey is an experienced professional in digital product development and innovation, currently serving as Head of Product and Digital Experience at TUI since October 2016, after previously holding roles as GM of Digital Products & Innovation and GM of Digital Products UK&I. Prior to TUI, James worked at British Airways from November 2008 to September 2016, where responsibilities included managing BA.com and mobile development initiatives. James holds a degree from Brunel University London, which was obtained between 1993 and 1997.