Pom Ahnborg

Pom Ahnborg has over 20 years of experience in the digital marketing industry. They have held various roles at different companies, starting as a Web Producer at Bonnier in 1999. They then worked as an International Sales Manager at Adlink Internet Media before joining Talentum Media as an Account Manager. At Talentum Media, they focused on digital sales and product development.

In 2006, Pom moved to Mediaedge:cia and Maxus Global as a Digital Specialist, where they specialized in media planning, implementation, analysis, and optimization of digital campaigns. They continued this role at Scream Mediabyrå AB, where they also worked on digital strategy, implementation, analysis, and optimization of campaigns.

In 2011, Pom joined Mindshare as the Director of Digital Operations, leading and developing the operational digital department. They were responsible for quality assurance and oversaw a team of seven employees.

Currently, Pom is the Head of Digital Marketing for TUI in the Nordics. In this role, they oversee commercial marketing and lead a team of specialists in digital performance, SEO, social media, and brand investments. They have also been responsible for media investments and analysis across the Nordics, including media buying, monitoring, and brand health tracking.

Throughout their career, Pom has gained expertise in various digital marketing areas, including display advertising, search (SEM and SEO), digital tracking, and media analysis.

Pom Ahnborg attended Berghs School of Communication from 2004 to 2005, where they focused on Project Management. They later enrolled at Medieskolan in 2000, and currently, they are pursuing education at The Market Research Society (MRS) since 2017.