Krista Effendi

Krista Effendi is a seasoned marketing professional with a focus on the South East Asia region. Currently serving as the Regional Marketing Manager at Turnitin since January 2023, Krista previously held several key positions at Oracle, including Field Marketing Manager for Industry Marketing in Japan and APAC and Marketing Specialist for the Utilities Global Business Unit. At Oracle, Krista successfully contributed to engagement and deal progression through effective marketing strategies and managed a pilot Hackathon program. Earlier experience includes roles at Zeal Organisation Pte Ltd as Sales and Marketing Administrator, and GREX Singapore Pte Ltd as Events Coordinator, where Krista enhanced workflow efficiencies and developed marketing strategies. Krista holds a Bachelor in Communication with a double major in Public Relations and Marketing Management from Murdoch University and a diploma in Communication & Information Design from Republic Polytechnic.