Samantha Tan

Samantha Tan is an experienced professional with a strong background in strategic partnerships and sales, currently serving as Assistant Director (Global) at TWG Tea Company since April 2016. Prior to this role, Samantha held the position of Head of Events at The Privé Group, where key responsibilities included developing productive relationships and directing event strategies to enhance return on investment. Samantha's earlier experience includes roles in marketing at Carlson Rezidor Hotel Group and Fairmont Singapore & Swissôtel The Stamford, focusing on brand development, partnership management, and event execution. Samantha began their career in marketing at Stitch Technologies Co. Ltd and holds a Bachelor of Business Administration in Marketing from USC Marshall School of Business.