Rok Šinkovc has a diverse work experience in the fields of events, PR, communications, and media. Rok started their career in 1998 as the Public Relations and Marketing Manager at Nogometna zveza Slovenije, where they worked until 2004. Rok then joined Delo d.o.o. as a News Editor, a position they held for over 12 years until 2016. In 2008, they began working at UEFA, initially as a Venue Data Coordinator, and later as a National Correspondent from 2010 to 2016. In 2016, they were the Content Venue Coordinator at UEFA EURO 2016. In 2017, they worked as an Events and PR Consultant at Sport Media Focus and also established their own company called Rok Šinkovc s.p. In 2017, they also worked as a Communications & PR Consultant at SportyFi.
Rok Šinkovc earned their Bachelor's degree in Public Relations/Image Management from Visoka poslovna šola Maribor. Rok attended the school from 2004 to 2007.
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