Karl Ridings

Karl Ridings has a diverse work experience spanning over 26 years. Karl began their career as an Apprentice at Ford & Slater, where they gained expertise in HGV mechanics and parts sales. Karl then worked as an Express Factors Supervisor at Clarks Rover, overseeing the department's operations and supporting sales representatives.

Building on their experience, Ridings joined Central Auto Supplies as a Business Development Representative and successfully implemented strategies for the development and growth of the Leicester branch. Karl achieved impressive results and was awarded a second branch.

In 2001, Ridings joined Brembo UK Ltd as a Key Account Representative, where they collaborated with the UK Sales Manager to identify and capitalize on sales opportunities. Karl also assumed the role of Marketing Specialist and received training from the Chartered Institute of Marketing.

Ridings later joined Automotive Distributors Ltd (ADL) as a Field Sales Manager and Brand Manager for the Blue Print brand. Karl managed the sales and profitability of the brand, coached the sales team, and ensured consistent growth through effective planning and relationship management.

In 2014, Ridings became a Key Account Manager at Sogefi Group, responsible for managing key accounts in the UK and Ireland. Karl then joined Bosal as the Sales Director for the UK & Ireland, overseeing the development of sales in the Emissions and Leisure products division.

Most recently, Ridings served as the Sales Director & General Manager UK & Ireland - Aftermarket at UFI Filters Group. In this role, they managed all aspects of the automotive aftermarket business, including sales, logistics, HR, IT, customer service, and business development. Karl successfully raised the brand's profile and increased its presence in the local markets.

Karl Ridings attended Countesthorpe but did not specify any degree or field of study.