Luca Verderio

Luca Verderio's work experience includes a diverse range of roles in the field of digital marketing and e-commerce. Luca has served as the Director of E-commerce at UFI Filters Group since 2021, where they have been responsible for developing and executing an online sales strategy and implementing Salesforce technology. Prior to this, Verderio worked at LG Electronics Italia from 2016 to 2021, holding positions such as Head of Digital and E-commerce, Senior Marketing Manager, and Digital Marketing Manager. In these roles, they focused on digital marketing strategy, brand management, product marketing, and customer data acquisition. Verderio also gained experience as a Digital Marketing Manager, E-commerce Manager, and CRM Project Leader at Fratelli Branca Distillerie from 2013 to 2016. Earlier in their career, they worked at Shell from 2001 to 2013, where they served as a Digital Marketing Specialist and CRM, Web Project Manager - Shell Eco-marathon Europe, Web Manager - South Europe, and Web Manager. Verderio began their career at IBM as an AS400 specialist from 1997 to 1999.

Luca Verderio's education history includes a Diploma in Executive Program in Digital Transformation from MIP Politecnico di Milano in 2020-2021. Luca also earned a Master's Degree in Digital Strategy & Planning from the Digital Marketing Institute in 2016. Other qualifications include a Strategic Marketing & Planning program from Brand Learning in 2013, a Master in Digital Marketing from Business School Sole24Ore in 2011, and a Master in web content manager from SPD Scuola Politecnica di Design in 2006. Luca also has a Web Designer certification from Istituto Europeo di Design in 2000 and completed studies in Information Technology as a Ragioniere Programmatore at Istituto Tecnico Commerciale Fabio Besta from 1991-1996. Additionally, Luca has obtained additional certifications in AI - chatGPT - Prompt design and Digital Transformation Program from Prompt Designer and MIP Politecnico di Milano, respectively.