Emmy Hashakimana

Emmy returned to UBL from Diageo Africa where he worked as Head of Innovation Commercialisation. He built deep relationships in each of the African markets and set up innovation commercialisation structures driving a huge capability shift in the region.

Emmy is not new to UBL, he joined UBL in 2012 as Head of Customer Marketing. In his time, he transformed the function from promotions focused function to the engine of commercial execution through setting up a clear planning and execution business rhythm focused on delivery of winning beer and spirits category growth drivers with customers and elevated Customer Marketing as a hub for top talent in the business.

Prior to joining Diageo, Emmy spent 6 years at Unilever. In his 2-year stint as Country Marketing Manager, Emmy led the Uganda marketing department delivering unprecedented growth on the key brands.

Emmy holds a bachelor’s degree in Commerce from Makerere and a Masters in Business Administration from the University of Liverpool.