Gretchen Holquist

Gretchen Holquist has extensive experience in marketing, with a focus on healthcare and digital marketing. Gretchen currently holds the position of VP of Marketing at Ultima Health Products, Inc. Prior to their current role, Gretchen founded and served as the CEO of Bright Stories Marketing LLC, a marketing consulting firm specializing in brand strategy and communications for mid-sized companies with complex or scientific products. At Seed Marketing, they worked as a Marketing Consultant, leading brand strategy and communications for healthcare startups. Gretchen also has experience working for industry-leading companies such as GSK, where they served as the Global Marketing Director for Theraflu, overseeing a worldwide relaunch of the product line. At Johnson & Johnson, they worked as a Senior Brand Manager, responsible for managing the Listerine businesses. Gretchen has also held positions at LifeScan, McNeil Consumer Healthcare, and General Mills. Throughout their career, Gretchen has achieved notable successes such as leading commercial launch planning, developing compelling product campaigns, and driving sales growth. Gretchen has managed teams, conducted market research, and provided analysis and reporting to clients.

Gretchen Holquist obtained a Bachelor of Arts (B.A.) degree in Economics from Princeton University, where they studied from 1996 to 2000. In 2016, they attended altMBA and completed AltMBA 4, though no specific field of study is provided for this program. Additionally, Gretchen holds a certification as a Certified Digital Marketing Professional from the Digital Marketing Institute, which they obtained in September 2021.