Bina Fronda

Vice President Marketing at Ultra Records

Bina Fronda has a diverse work experience spanning across various roles and industries. Bina started their career in 2007 as a Community Development Assistant at SUNY New Paltz Residence Life before joining Columbia University as an Event/Trips Coordinator/Public Relations Intern in 2008. In 2011, they worked as an Event Production and Promotion Intern at Joonbug.com and later became an Administrative Assistant at Brooklyn Bodega in 2012.

From 2012 to 2015, Bina worked as a Freelance Production Assistant at Founders Entertainment, facilitating various activities and managing the SUPER VIP program at the Governors Ball music festival. In the same year, they also joined Steven Hero Productions as a Publicity/Executive Assistant.

Bina's marketing career began in 2014 when they became a Marketing Coordinator at Ultra Records. Bina later progressed to become a Marketing Manager in 2014 and a Marketing Director in 2017, overseeing marketing strategies and partnerships for Ultra Music artists. Bina'smost recent role at Ultra Records is as the Vice President of Marketing, where they maximize revenue and exposure for Ultra's projects through collaboration with various departments.

Bina Fronda obtained their High School Diploma in Fine Arts from Edward R. Murrow High School between the years 2002 and 2006. Subsequently, they pursued higher education at SUNY New Paltz, from 2006 to 2011, where they earned a Bachelor of Arts degree with a double major in Photography and Public Relations.

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