Paulina Pawinska

Paulina Pawinska serves as Group Account Director and Head of Team Cyclone for UM Poland within IPG Mediabrands since May 2022, providing strategic guidance and managing service operations across multiple markets for Dyson. With extensive experience at Initiative from August 2014 to April 2022, Paulina fostered relationships with Lego across the REEMEA region, developed innovative media strategies, and led teams in effective service delivery. Previous roles include Digital Director at Initiative UK and digital planning positions at Initiative Poland, Codemedia, ZenithOptimedia Group, and Havas Media Group. Paulina's educational background includes a Master's degree in Linguistics from Uniwersytet im. Adama Mickiewicza w Poznaniu and postgraduate studies in Media and Social Communication and Humanistic Studies.