Santiago Sánchez Gómez

Santiago Sánchez Gómez is an experienced professional in eCommerce and CRM, currently serving as the Corporate Manager of eCommerce & CRM at Grupo UMA Colombia since February 2021, overseeing operations in Colombia and Central America. Prior to this role, Santiago held various positions including Digital, CRM & Advertising Manager at RENAULT Colombia, Digital Manager at Feeling Company, and several key roles at SM Digital and Cuatrósfera S.A.S., demonstrating expertise in digital marketing strategies, lead management, and team leadership. Educational qualifications include a degree in Business Administration with a focus on Marketing from EAFIT and recent certifications in Customer Experience and Artificial Intelligence for Marketing, further enhancing Santiago’s skill set in the digital marketing landscape.