Charles Saad

Charles Saad is a highly experienced business and media professional with a robust background in integrated marketing communications and media planning. Currently serving as Business Director at UM Worldwide since May 2018, Charles leads operations and trading for prestigious clients such as the Supreme Committee and Qatar Foundation, while also developing successful business strategies. Prior to this role, Charles held the position of Media Director, focusing on integrated media platforms for major clients, including Qatar Airways. Charles's experience extends to the Qatar National Bank Group, where the management of a USD 40M yearly budget resulted in significant increases in brand visibility. Earlier roles include Planning Manager and Media Manager at UM WW, and Account Executive at CDA, contributing to substantial growth in brand awareness and customer engagement across both local and international markets. Charles holds a Bachelor's degree in Business Administration with a concentration in Marketing from NDU.