Johanna Onorato

Johanna Onorato is a seasoned professional with extensive experience in media planning and shopper marketing. Currently serving as VP Partner of Integrated Media Planning at UM Worldwide, Johanna supports strategy and optimization for J&J's Janssen Pharmaceutical brands. Earlier roles include VP Partner for Shopper Strategy and Planning at UM Worldwide, where Johanna established customer and shopper media disciplines for Coca-Cola North America, and Account Supervisor at Catapult Marketing, focusing on strategic marketing programs for CPG and OTC clients. Previous experience encompasses senior positions at Match Marketing Group, Dykema Marketing, and John Wiley and Sons, where Johanna honed skills in strategic support, public relations, and marketing coordination. Academic credentials include an MBA in Marketing from NYU Stern School of Business and a BA in History and Economics from Mount Holyoke College.