John Tippins

John Tippins is an experienced strategic professional currently serving as the Regional Director of Strategy for MENAT at UM Worldwide, a position held since November 2023. Prior to this role, John was a Strategy Partner at Wavemaker from May 2021 to November 2023, and a Strategic Adviser at The Hobbs Consultancy, focusing on DEI consultation from November 2019 to November 2023. Additional experience includes providing strategic brand and business consultancy for various companies between May 2018 and April 2021, along with significant roles at Mindshare, OMD UK, MEC, and ZenithOptimedia, where John directed strategy for notable clients such as O2 and P&G. John's educational background includes a Master of Science in E-Commerce and a Bachelor of Science in Economics and Finance from University College Cork, complemented by an IPA Excellence Diploma obtained from the Institute of Practitioners in Advertising.